Lovemarks: the top 10 of the top 200 listed:
1. Shah Rukh Kahn
2. BookCrossing
3. Kajol
4. Apple computers
5. Vin Diesel
6. FreelanceByU
7. Moleskine
8. Rami Mukherjee
9. Anne Geddes
10. Where's George?
Five people: 1, 3, 5, 8, 9
3 female, 2 male
4 actors - 3 Indian (2 female, 1 male); all Bollywood musical stars;
1 American (male) action/adventure star
1 artist/photographer/writer
Two products: 4 and 7
Apple computers - high tech (4)
Moleskine - journals; low tech
Two services: 2 and 6
BookCrossing - an internet based book sharing service
FreelanceByU - a free coupon/free offer sharing service
One internet paper currency tracking service: 10
Where's George?
The three services are interpersonally connective and interactive.
The two products are interpersonally connective and interactive and private simultaneously. Many who use one use the other and interact with other users.
My own personal interaction with the top 10? Eight out of ten -
I have seen two of the three Bollywood actors and the actionadventure actor in films.
I have read some of the artists books and have seen her pictures.
I have tracked a dollar bill through the system.
I own two Apple computers (desktop, laptop) an iPod and my son has an iPod. Mine is his old one.
I write in a Moleskine journal, and use another Moleskine for my WUP. Friends have brought me Moleskine products from France, and I have given one to my son to use for film ideas.
Find out about Lovemarks:
WiFi people at this Panera (Dobbin Rd., Columbia) congregate along the tables against the walls and near the fireplace.
The fireplace club chairs are nice enough to have in your home.
At 10:00 a.m., the newspaper rack is still fairly full. Least number of copies left: Baltimore Sun (4); Washington Post (7); USA Today (13). The USA Today pile is the most jostled, and it looks like it has the largest amount ordered by the manager.
Rack, top to bottom: Post, Sun, USA Today.
7 laptops out. 4 solo, 3 collaboratively. Solos: 3 male, 1 female. Collaborative groups: all co-ed, some as large as 5 people.
10:50 a.m.: One solo guy is using a portable printer (!) 10 laptops out; 9 solos. 1 collaborative with 2 females, both with laptops. All of the collaborative groups smile and interact in a happy manner. One solo person (female) smiles for almost the entire time she's there, looking at her screen.
11:00 a.m.: peak users, at 11.
A lot of people know one another, some visiting table to table, others speaking briefly or just saying "Hi," as they pass by.
All are under 40, most appear to be under 30.
Dress varies from business suits (very few) to business casual/casual. (Almost everyone.)
11:30: The crowd has shifted. Only 3 laptop users left when I leave.
Throughout, the older the patrons are (laptop users included) the more formal/expensive their footwear and clothing in general. (My friend Adam spotted that.)
Scanning the 10 principles of Burning Man from the website
10 Principles
Radical Inclusion
Anyone may be a part of Burning Man. We welcome and respect the
stranger. No prerequisites exist for participation in our community.
Gifting
Burning Man is devoted to acts of gift giving. The value of a gift is
unconditional. Gifting does not contemplate a return or an exchange for
something of equal value.
Decommodification
In order to preserve the spirit of gifting, our community seeks to
create social environments that are unmediated by commercial
sponsorships, transactions, or advertising. We stand ready to protect
our culture from such exploitation. We resist the substitution of
consumption for participatory experience.
Radical Self-reliance
Burning Man encourages the individual to discover, exercise and rely on his or her inner resources.
Radical Self-expression
Radical self-expression arises from the unique gifts of the individual.
No one other than the individual or a collaborating group can determine
its content. It is offered as a gift to others. In this spirit, the
giver should respect the rights and liberties of the recipient.
Communal Effort
Our community values creative cooperation and collaboration. We strive
to produce, promote and protect social networks, public spaces, works
of art, and methods of communication that support such interaction.
Civic Responsibility
We value civil society. Community members who organize events should
assume responsibility for public welfare and endeavor to communicate
civic responsibilities to participants. They must also assume
responsibility for conducting events in accordance with local, state
and federal laws.
Leaving No Trace
Our community respects the environment. We are committed to leaving no
physical trace of our activities wherever we gather. We clean up after
ourselves and endeavor, whenever possible, to leave such places in a
better state than when we found them.
Participation
Our community is committed to a radically participatory ethic. We
believe that transformative change, whether in the individual or in
society, can occur only through the medium of deeply personal
participation. We achieve being through doing. Everyone is invited to
work. Everyone is invited to play. We make the world real through
actions that open the heart.
Immediacy
Immediate experience is, in many ways, the most important touchstone of
value in our culture. We seek to overcome barriers that stand between
us and a recognition of our inner selves, the reality of those around
us, participation in society, and contact with a natural world
exceeding human powers. No idea can substitute for this experience.
Scanning K. Anders Ericsson in Fast Company's Nov. '06 Final Word On Becoming The Best
Q: What do you have to do to become the best?
A: Successful people spontaneously do things differently from those individuals who stagnate. They have different practice histories. Elite performers engage in what we call "deliberate practice" - an effortful activity designed to improve individual target performance. There has to be some way they're innovating in the way they do things."
- K. Anders Ericcson, Florida State University, Final Word, Fast Company 11.06
